Difference between revisions of "Affect heuristic"
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Revision as of 09:52, 24 June 2009
The affect heuristic is when subjective impressions of goodness/badness act as a heuristic - a source of fast, perceptual judgments. It can cause people to use one (positive or negative) fact about an object/action to judge the likely positivity or negativity of other facts about that object/action.