Difference between revisions of "Affect heuristic"

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Revision as of 06:18, 26 June 2009

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The affect heuristic is a principle for making fast, perceptual judgments based on subjective impressions of goodness/badness. It can cause people to use one positive (or negative) fact about an object/action to judge the likely positivity or negativity of other facts about that object/action.

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