Conceptual metaphor

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In contemporary linguistics and cognitive science, conceptual metaphors are neurally-implemented mappings between concrete domains of discourse (often related to our body and perception) and more abstract domains. These are a well-known source of bias and are often exploited in the Dark Arts.

For instance, wikipedia:George Lakoff has documented the effect of political metaphors, which tend to map government to a "nurturing mother" or an "authoritarian father".

See also