Heuristic
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A heuristic is a quick, intuitive strategy for reasoning or decision making, as opposed to more formal methods. Heuristics require much less time and energy to use, but sometimes go awry, producing bias. Common heuristics include:
- Absurdity heuristic
- Affect heuristic
- Availability heuristic
- Representativeness heuristic
- Contagion heuristic
- Peak-end rule
