Difference between revisions of "Loss aversion"

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==See also==
 
==See also==
* [[prospect theory]]
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* [[risk aversion]]
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*[[Prospect theory]]
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*[[Risk aversion]]
  
 
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[[Category:Prospect theory]]

Revision as of 19:41, 30 August 2009

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Loss aversion is risk aversion's evil twin. A loss-averse agent tends to avoid uncertain gambles, not because every unit of money brings him a bit less utility, but because he weighs losses more heavily than gains, always treating his current level of money as somehow special.

See also