Difference between revisions of "Peak-end rule"

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The Peak-end rule states that we judge our past experiences on the peak of (positive or negative) experience and the end state of those experiences.  The rule states that we do not judge our experiences on the average or total (positive or negative) experience.
 
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Revision as of 05:30, 11 July 2009

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The Peak-end rule states that we judge our past experiences on the peak of (positive or negative) experience and the end state of those experiences. The rule states that we do not judge our experiences on the average or total (positive or negative) experience.